Under a multi-year agreement, CNA Lifestyle’s luxury segment will collaborate with Edipresse Media’s Singapore Tatler division to deliver multi-platform content experiences across digital editorial content, TV, live radio and events. Such content will be made available on both Mediacorp and Edipresse Media platforms, utilising the regional reach and influence of both companies. In addition, Mediacorp and Edipresse Media Singapore’s commercial teams in Singapore will together craft holistic solutions for advertisers who are keen to engage with premium audiences across online and offline platforms.
CNA Lifestyle was launched on September 18, 2018 to provide PMEBs (Professionals, Managers, Executives and Businessmen) with the latest in dining, travel, style, wellness and what’s trending in the lifestyle and entertainment landscape in Singapore and across Asia. In October alone, content from CNAlifestyle.com pulled in 2.9 million page views and 1.4 million unique visitors.
Mediacorp will bring the co-produced luxury content with Edipresse Media into its portfolio of digital assets that include over 40 products in four languages (English, Mandarin, Malay and Tamil). According to a statement from the two, Mediacorp properties reach 99% of people in Singapore every week, (according to Nielsen Media Index) and eight of the Top 10 most listened to radio stations in Singapore are Mediacorp stations. Mediacorp also claims that 85% of Singapore viewers tune in to Mediacorp’s seven free-to-air television stations every week.
Edipresse Media will leverage this collaboration to extend and amplify the reach of Singapore Tatler, the country’s leading luxury lifestyle brand. Its website, singaporetatler.com, offers a 360-degree experience through stories, imagery, videos and a social media presence. Singapore Tatler’s print and online presence also puts the spotlight on Asia’s influential elite and nurtures this community of like-minded people who strive to live life to the fullest.
Edipresse Media Singapore’s managing director Corinne Ng said, “Collaboration is a hallmark of today’s rapidly changing media landscape. With Singapore Tatler’s strong heritage of over 36 years coupled with Mediacorp’s extensive reach, we are able to provide unique insights into the current luxury landscape and inspiring lifestyle experiences to our audience of discerning individuals.”
Mediacorp’s editor-in-chief Walter Fernandez said, “The Mediacorp partnership with Edipresse Media Singapore is a strategic collaboration which will benefit both companies. Working with Singapore Tatler will help CNA Lifestyle to expand its range of lifestyle-related content and better serve its audience online, on air and in the events space. This partnership is testament to the ambitions of CNA Lifestyle to be the largest lifestyle destination in Singapore, and a major player in the region.”