Vik Kathuria, currently managing partner, EVP, digital investments and trading for MediaCom US has been promoted to the newly created role of global head of digital investment at MediaCom Worldwide.
Kathuria (pictured) will work alongside global chief investment officer, Dominic Guba, to ensure that clients’ returns on digital investments are grown across every region. Kathuria will also work closely with the global investment leadership and each local head of investment to establish best practice across all digital trading platforms and ensure that all teams have access to the very latest market information.
He will continue to work closely with both the GroupM Digital Investment and WPP Corporate Development teams. Additionally, he will lead and maintain relationships with all global publishers, and support and drive multi-market client negotiations.
Kathuria joined MediaCom in 2008, working for clients including Warner Bros, Dell, Shell, Revlon, Audi, Volkswagen and Subway. Prior to this, he was senior vice president of digital media for OMD and served in senior global marketing positions at Citigroup and PepsiCo
“ Kathuria’s experience of building and developing strategic partnerships and acquisitions both locally and globally for MediaCom US and GroupM makes him the perfect choice for this new and exciting role within the MediaCom global network,” Guba said.