Mediabrands PH appoints chief integration officer

Mediabrands announced the immediate appointment of Raymond Dizon to the newly created position of Chief Integration Officer, Mediabrands Philippines, in a  move to build upon the evolved proposition of the Mediabrands network of agencies in the Philippine market. 

With 14 years' digital and media experience, the last six of which across Mediabrands agencies UM and Reprise, Dizon was previously managing director of Reprise Philippines, where he will still retain strategic leadership oversight, and the head of Digital Mediabrands Philippines. In his new role, he will lead strategic partnerships, direction, and digital product development and integration across the Mediabrands network of agencies including UM, Initiative, and Reprise. He will also integrate strategic business units such as Mediabrands Content Studio, Magna and Orion.

“Raymond has a strong track record of commercial business building, and specialised digital craft leadership which includes pioneering work in the eCommerce space,” said Tricia Camarillo-Quiambao, CEO Mediabrands Philippines to whom Dizon will directly report to. “The creation of this new role is testament to the evolving needs of our client partners which is reflected in the structure of our organisation. Raymond’s extensive expertise and experience across multiple craft and categories make him perfectly poised to take on the broader strategic remit across the network of agencies.”

Dizon commented, “We are firmly focused on the goal to provide our clients with the most progressive solutions. As the market continues to evolve, and the array of tools, technologies, and synergies open up even more opportunities; we are looking to provide seamless synergy across crafts and thoughtful blending of expert insights. I’m looking forward to the many possibilities that lay ahead.”