Media Prima's Fan Chen Yip returns to adland with new role at Mediabrands MY

Fan Chen Yip, chief operating officer at Media Prima Omnia, has joined Mediabrands Malaysia as chief investment officer, effective May 2021 reporting to CEO of Mediabrands Malaysia Bala Pomaleh. In his new role, Fan (pictured) will be responsible for the group's legacy and new media investments. He will also expand the trading scope to adapt to the new needs of the industry and create opportunities to optimise business value for clients, with a strong focus on buying accountability and innovation. Fan replaces Audrey Chong who was promoted to CEO of UM and Ensemble in January this year, shortly after Amit Sutha was elevated to EVP, executive director global business of Mediabrands Content Studio.

“Mediabrands has consistently shown strength in the market, and I am excited to join the team. Spearheading our media solutions at a time like this provides diverse avenues to accelerate returns for our clients, and a unique opportunity to evolve our strategic investments to take full advantage of the dramatic shifts of the past 12 months," he said.

According to Pomaleh, Fan's deep knowledge of the business and clients, coupled with his strengths in partnership will help steer us ahead of the curve.

"His experience across multi-faceted roles within the industry thus far will hold us in good stead as he works in collaboration with Mediabrands agencies and client leaders to advocate the right investment decisions for them," he added.

Fan joined Media Prima in 2017 as head of key account management and media sales planning. In that role, he was responsible for driving the Group's key sales strategies to ensure sustainable revenue growth and offered leadership and strategic direction of the group's sales operations.

Before Media Prima, he was CEO of Posterscope Malaysia for a year. Prior to that, he was appointed trading director for Dentsu Aegs Network (now known as dentsu Malaysia) in 2012. He began his career in advertising as trainee media planner in Bates in 1991 and was transferred to Zenith. In 2004, he was business director at UM before rising to take on the role of Carat Media Services as GM.