Media Prima has registered improvement in net revenue for Q1 2013 against Q1 2012.
Media Prima recorded RM365.4 million in net revenue, a nine percent increase compared to the previous year.
The Profit After Tax (PAT) of RM27.78 million, represents a 30% increase, which is mainly attributable to greater spending by non-traditional advertisers.
Datuk Johan Jaafar, chairman of Media Prima, said this has put the company on a good footing for the rest of the year, which may be challenging given there are no major sporting events unlike in 2012.
"Our strong improvement demonstrates our resilience and relevance. Nonetheless, we remain cautiously optimistic in our ability to create revenue opportunities and benefit from continuing strong domestic economic fundamentals," added Jaafar.
Dato' Amrin Awaluddin (pictured), group managing director of Media Prima, added its leadership position in all major media platforms is seen as a key strength, because it enables to offer comprehensive, customised and integrated solutions to clients.
"This is what has enabled us to successful pursue and service non-traditional advertisers. In addition, we are keen to pursue growth in new areas such as digital media, which will allow us to grow alternative and sustainable revenue streams," said Awaluddin.
Meanwhile, the performance of Media Prima's media platforms is as follows:
Television Networks comprising TV3, ntv7, 8TV and TV9 recorded an increase of 15% over revenue in the corresponding quarter in 2012, which is in line with the industry.
New Straits Times Press, which publishes the New Straits Times, Berita Harian and Harian Metro recorded revenue of RM166.85 million a 5% year-on-year increase on the back of continuing strength in the Malay readership segment
Radio Networks and Outdoor Media both recorded moderate revenue growth of 4% and 2% respectively.
Media Prima Digital secured RM5.6 million revenue via Tonton, Media Prima's ground breaking video portal, content sales and Advertisement Expenditure (ADEX) revenue.
Meanwhile Grand Brilliance, a unit under Primeworks Studios, the production arm of the Group exceeded RM2 million in revenue through movie releases such as Rock Oo!, Ah Boys To Men and Sembunyi Amukan Azazil.