Media Prima recorded strong revenue growth to RM447.6 million in the second quarter, driven largely by Euro 2012 and a boost in TV ad spending.
Television Networks remain as one of the main contributors for Media Prima, with TV3 recording an audience viewing share of 27% on both free-to-air and pay-TV, despite intense competition and the introduction of new channels.
Media Prima’s print arm, New Straits Times Press Malaysia, registered a 2% increase in revenue to RM348.5 million in the first half of 2012 from RM342.9 million in the corresponding period last year.
Dato’ Amrin Awaluddin, group managing director of Media Prima, said a focus on digital across New Straits Times Press, including the recently launched e-Paper and digital reproduction of all its three newspapers, was giving readers the chance to access its content via smartphones, tablets, notebooks and desktop PCs.
Outdoor Media was also up 11% to RM77.7 million in the first half of 2012 from RM69.8 million in the same period last year.
Radio Networks recorded a 6% growth in net revenue while its profit after tax and minority interest (PATAMI) increased by 21% for the first half of 2012, compared to the same period last year.
Chairman of Media Prima Datuk Johan Jaaffar (pictured) said the Q2 results has steered the company back on track for the first half of this year.