Media Prima boosts digital workflow with Ooyala partnership

Media Prima's partnership with adtech company Ooyala has enabled the former to reduce the time taken for online content preparation and processing time by up to 80%.According to the press statement, Ooyala's Flex Media Platform has allowed Media Prima to distribute content to its digital channels and partners in a timely manner. The platform is a media asset management and workflow automation solution used to simplify millions of video workflows, offering Media Prima with a unified system for efficient content and metadata collection from various sources, and automated content processing, syndication and distribution according to pre-set business rules.Media Prima Digital's CEO Rafiq Razali, said its goal is to expand its digital reach and offer the best content to audiences through different channels. "Time to market and operational efficiencies are key to our success in expanding our business. With the Ooyala Flex Media Platform powering our online content management business, we are confident that we can add content syndication partners easily and deliver content to them in a timely manner," he said.Jonathan Huberman, CEO, Ooyala said: “Media Prima’s content is highly sought after in the region. We’re excited to help them cut out the complexities of content management and distribution so that they can get content to market faster at a lower cost.”In 2016, Ooyala also tied up with tonton to help maximise its revenue and audience engagement across all properties, including its subscription-based service, tonton VIP membership and tonton free membership.(Photo courtesy: 123RF)