"This partnership with Viet Nam News represents an opportunity to reach Vietnamese media more efficiently by extending our international press release distribution service with a strong local distribution network, and providing guaranteed online news posting on more than eight news websites in the country," said Jennifer Kok, founder and managing director of Media OutReach.
"Since we began our partnership, we have helped disseminate news for Vietnamese multi-nationals and government agencies that are reaching out to journalists in Vietnam, Asia Pacific and international markets. Our service helps local PR professionals and agencies access the tools and channels they need to build reputations for their clients with Vietnamese and international media. Guaranteed online news posting helps companies enhance their SEO and empower their social media sharing," she said.
The development also provides Media OutReach with access to Viet Nam News' trained sales teams in its Hanoi and Ho Chi Minh City offices, whose contacts and valuable local knowledge will help the newswire offer clients more effective, precisely targetted services.
"Viet Nam News is pleased to be partnering with Media OutReach, which enjoys a reputation for pushing back the frontiers in the communications industry. The corporate news content on our news site is valuable for both our readership and Media OutReach clients, and we are pleased to play a role in bringing the service to advance the communication industry in line with Vietnam's expanding economy," said Trinh Thanh Thuy, editor in chief of Viet Nam News.
Media OutReach also said in a statement that it already has a broad database of more than 2,000 media contacts and websites in Vietnam to post news releases as part of brand awareness and reputation building progammes. According to Kok, the decision to expand its presence in Vietnam coincides with increasingly demands from local agencies and companies in the country for distribution services.
"The ability to reach out to audiences in their local-language is critical to any Asia Pacific communications professionals interested in building media relations and generating news coverage. As such, in addition to establishing an exclusive relationship with Viet Nam News, we are also investing in localisation services to rewrite releases to feed our local Vietnamese media partners. We do this in order to create a strong local communication outreach to support the Vietnam's expanding PR industry," said Kok.