Just 10 months after appointing Matt Semple as regional client director, GroupM agency MEC Hong Kong has promoted him to managing director.
Semple joined MEC from ZenithOptimedia in March last year to lead and develop the agency’s international client based from Hong Kong.
Under the new arrangement, current general manager Doris Mok assumes a the role of head of client service.
MEC said the new management team will focus on strengthening the relationship with key clients Citibank, Chanel, Marriott, Colgate-Palmolive, H&M and Singapore Airlines.
“We are currently well placed to take advantage of the rapidly changing media landscape here with digital investment from our clients far exceeding the market norm,” Semple said in a statement.
MEC APAC CEO, Stephen Li added Semple and Mok will deliver increasingly consumer-relevant and engaging communications for all MEC clients.
“Combining insight and passion – I am confident that they will lead us to even greater success.” Li said.