MEC bags Regal Hotels SEM account

Media agency MEC in Hong Kong has won the search engine marketing business for Regal Hotels International's properties in Hong Kong and mainland China.

Regal operates a portfolio consisting of 9,400 rooms and around 100 restaurants and bars in Hong Kong and is currently expanding its presence in mainland China.

Lyllian Poon, VP of marketing at Regal Hotels International, said, “As Regal Hotels International transforms our eCommerce business, we need an agency that we can partner with in the process."

Meanwhile, Antony Yiu, head of search and performance for MEC Asia-Pacific, adds, “We are confident that with our experience in managing clients in the hospitality segment, we will be able to further fuel the growth of Regal Hotels International’s online traffic and bookings."

Source: Press release