MDIS books Saatchi Lab again

Private school Management Development Institute of Singapore (MDIS) has reappointed Saatchi Lab for its creative and media buying duties following a competitive pitch held in October last year.

The appointment will cover the Singapore and Malaysia markets.

The pitch saw a total of three agencies take part. Incumbent agency Saatchi Lab, has been working with MDIS over a period of five years.

The agency is appointed for a period of one year and will be tasked to handle the branding campaign and the student recruitment tactical component. The upcoming campaigns will cover mediums ranging from digital to print and out-of-home.

In Singapore, the campaign is slated to roll out in stages beginning first in the Chinese New Year period. In Malaysia, the campaign will roll out later in the year.

Lionel Goh, general manager of Saatchi Lab Singapore told Marketing that the agency was able to understand the client's "strategic brand thinking" and produce "detailed tactical work for the client."

Saatchi Lab will also handle media buying and planning for the client.