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MDA trains local online content creators to go global

The Media Development Authority of Singapore (MDA) and short-form online video makers Maker Studios have partnered up to launch Southeast Asia’s first Maker Bootcamp in Singapore.

The bootcamp saw over thirty online content creators from Singapore collaborating and learn from some of the biggest stars in online video at the two-day workshop featuring panel discussions and hands-on workshops. Participants were how to create compelling videos, promote content via social media, and build a strong brand to attract a fanbase.

Maker Bootcamp was launched to help budding local talent advance their content creation skills and go on to develop their own successful online channels in Singapore. This initiative is part of MDA’s longer-term efforts to work closely with industry partners to nurture Singapore’s digital content creation capabilities.

“With so much content available on the Internet, Singapore’s online video creators must make content that is great and discoverable, so that they will stand out from the crowd and win fans. We are delighted to partner Maker Studios on Maker Bootcamp to give Singapore’s creators a leg up in a competitive marketplace,” Angeline Poh, assistant chief executive (Industry) at the MDA said.

“This partnership marks the MDA’s first step in developing a new generation of content creators who will thrive in the global online arena.”

The Maker Bootcamp also gave participants the opportunity to co-create content with Singapore’s NightOwl Cinematics, WahBanana, Munah & Hirzi and Shigga Shay, alongside international talents such as The Fung Brothers, Timothy DeLaGhetto, Tiffany Alvord, and Sam Macaroni from the US; All India Bakchod from India; and Dan Khoo from Malaysia.

Last month, Maker Studios and YouTube put out a call-to-action asking aspiring local creators to submit a video themed “Best Day of My Life,” discussing an experience or an imagined ideal day. Over a hundred applications were reviewed and thirty were selected based on creativity and quality to participate in the Maker Bootcamp.

Meanwhile in March this year, MDA also announced its plans to establish a Creators’ Space to provide shared production facilities and nurture a community of online content creators with industry partners like Maker Studios.

“Maker continues to expand its network and commercial operations across all of Southeast Asia and we couldn’t be more excited to kick off our collaboration with MDA in such a unique way.We see great potential in Singapore’s digital talent and capabilities, and look forward to what lies ahead,”  René Rechtman, head of international, Maker Studios said.

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