Remember the Hamburglar? Looks like McD’s is bringing him back – fitter than ever.
The fast food giant tweeted a teaser campaign featuring the fit new version of Hamburglar with the caption: “Is that who we think it is??!” The new revamped Hamburglar is a far cry from the chubby man-child some of us are familiar with.
He now looks like a hot dad.
Wait, is this who we think it is??! https://t.co/rc9xhQrAUi
— McDonald's (@McDonalds) May 6, 2015
Here are some of the comments from the Internet world:
the new hamburglar is so hot… pic.twitter.com/OtlMTSukyq
— Calvin (@aurosan) May 6, 2015
Ok. But why is the new Hamburglar such a babe? pic.twitter.com/QsP9RfKrzC
— Ryan Elliott-Dunne (@xoxoRyGo) May 6, 2015
The new Hamburglar is out to steal your hamburger *and* your heart am I right or am I right or am I right pic.twitter.com/8EhvTV6IUp
— Katie McDonough (@kmcdonovgh) May 6, 2015
SCREW YOU @MCDONALDS! THIS IS NOT THE HAMBURGLAR! ISN'T YOUR SCARY CLOWN ENOUGH CREEPY? YOU BETTER JUST LEAVE GRIMACE THE FUCK ALONE!
— R.M. Weiner (@rmfnord) May 6, 2015
As a millennial this incredibly strained marketing is the perfect way to get me to overlook your unethical business and crap food @McDonalds
— GayFascistPizzaWolf✧ (@SFtheWolf) May 6, 2015
In a statement given to Mashable, McD’s said that the character has evolved in the past few years and his last debut was nearly 13 years. Hamburglar’s debut comes in the midst of newly appointed McDonald’s president and CEO Steve Easterbrook announcing plans to “return excitement to the brand” and restructure McDonald’s worldwide business and financial updates.
Easterbrook said the immediate priority for the business is restoring growth under a new organisational structure and provide greater focus on the customer.
“As we turn around our business, we will look to create more excitement around the brand and ensure that we build on our rich heritage of positively impacting the communities we serve,” he added.