McDonald's MY to set aside RM1.35bn for 205 new stores by 2026

McDonald's Malaysia plans to allocate RM1.35 billion to launch 205 new stores as part of its Vision 2026, bringing the total up to 500 stores. As part of the five-year business expansion plan, the fast food chain will hire 50,000 new employees by 2026 and remains committed to hiring 100% Malaysians to join its workforce. This is in line with its "Malaysians Serving Malaysians" philosophy.

MD and local operating partner Azmir Jaafar said the job vacancies will help fuel the company’s growth and support ongoing restaurant operations which have significantly evolved over the last two years. It also plans to invest RM300 million in training and development programmes by 2026.

With the introduction of more table service in the restaurants, double track drive-thru outlets, increased delivery services as well as adherence to health and social distancing guidelines, the company will require additional staffing to ensure the quality and standard of service remains.

This new plan comes amidst achieving a 15% year-on-year growth in 2021. McDonald's attributed the significant improvement in business performance to strategic management decisions focused on several key business drivers. Overall, the company looks to continue the upward trajectory and maintaining its momentum which saw it 2021 business results return to pre-pandemic levels and outperforming its 2019 results.

As of 2021, McDonald’s Malaysia has trained more than 3,500 youths who are now gainfully employed in the hospitality industry. In line with the company’s Vision 2026, the quick service restaurant aims to produce up to 15,000 Vocational Academy apprentices in the next five years.

Last year, McDonald's registered a 35% market share and it now has over 1,500 delivery points, served by nearly 6,000 active delivery riders. The McDonald’s Digital Platform also witnessed accelerated growth, with more than nine million downloads of the McDonald’s App since its launch in April 2018. Recently, a new feature known as the Mobile Order & Collect was introduced and this is expected to further enhance the McDonald’s digital platform service business over the next 12 months. Meanwhile, McCafé currently owns 23.5% market share and serves more than three million cups of coffee each month.

“We were able to navigate through a challenging environment over the last two years because we made bold decisions to focus on four key business drivers, which are namely the Drive-Thru, McDelivery, our Digital Platform and McCafé," Azmir said.

He added that the company will focus on speed, accuracy and convenience by continuing to ramp up its Drive-Thru, McDelivery, Digital Platform, and McCafé business segments in the upcoming years as part of its business expansion plans.

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