According to The New Straits Times, locals in Malaysia have dubbed this upcoming Friday as “No McDonald’s Day” as part of a campaign against corporations who allegedly help fund to Israel.
The report stated that a campaign image circulating online is calling for the boycott to carry on beyond Friday and netizens online are rallying up support through social media to boycott the fast food giant for 24-hours.
The brand has been struggling with the issue in Malaysia for nearly a month and has been fending off allegations that is funding Israel against the Gaza conflict. Last month it issued a statement on Facebook saying:
"We wish to reiterate that McDonald’s does NOT channel any sales, profits or franchise fees from our restaurants to support ANY political causes or conflicts in any part of the world. There is absolutely no truth in any online allegations suggesting otherwise. Our core values dictate that we operate our business ethically and to the highest standards. This is a value that we uphold with utmost conviction. In Malaysia, we are proud to be part of the local community - providing opportunities for local franchisees and careers for 12,000 Malaysians, serving our customers with passion and respect, and actively supporting meaningful causes to enhance the lives of the needy."
In a statement to Advertising + Marketing, McDonald's Malaysia said, "We are disappointed that the unjustified boycott of our restaurants in Malaysia have caused the vandalisation of a few restaurants andeven threatened the safety of our employees."
Tesco Malaysia also faced a similar issue where it had to clarify that it does not channel its sales revenue or profit to support Israel.