McDonald's Indonesia taps BTS fandom with TinyTAN Happy Meal launch

McDonald’s Indonesia has unveiled a new Happy Meal collaboration with BTS’s animated alter-egos, TinyTAN, marking another bid to connect with the country’s passionate K-pop fanbase.

The campaign, launched under Rekso Nasional Food, introduces exclusive figurines of all seven BTS members - RM, Jin, SUGA, J-hope, Jimin, V, and Jung Kook - alongside collector cards and a mobile-based interactive game, The Power Up.

“BTS is a global cultural phenomenon that inspires millions through their work and positive messages. The members are also known for their togetherness and joy in every moment they share. We hope this spirit can be felt by McDonald’s Indonesia customers, whether with family, friends, or fan communities,” said Caroline Kurniadjaja, associate director of marketing at McDonald’s Indonesia.

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The Happy Meal TinyTAN is being rolled out in two waves: a Throwback edition featuring outfits from the Permission to Dance video, and an Encore edition with costumes designed for the McDonald’s collaboration. Release dates are staggered, with the first figurines available from 19 September and the final set landing on 24 October.

Each Happy Meal includes one TinyTAN figurine and a collector card, subject to availability. Customers can also scan a QR code on the packaging to unlock The Power Up - a rhythm-based mobile game that lets fans play along with BTS songs while TinyTAN characters perform their choreography on-screen.

“We hope the Happy Meal TinyTAN will be warmly welcomed by customers, and that it can be a special way for ARMY and K-pop fans in Indonesia to celebrate the long-awaited return of BTS,” Kurniadjaja added.

The collaboration is available nationwide across dine-in, takeaway, drive thru, and delivery platforms including McDelivery, GrabFood, GoFood, and ShopeeFood, priced from IDR 40,500 (US$2.4).

The TinyTAN Happy Meal is part of a wider global rollout first announced in August, spanning more than 60 markets including the US, Singapore, Malaysia, Thailand, and the Philippines. Malaysia launched its edition on 18 September, offering blind-box figurines and collector cards, with McDonald’s Malaysia CMO Chin Mei Lee noting that “we had to bring the global excitement to Malaysians too, especially for the ARMYs.”

Recently, McDonald’s Indonesia also leaned into cultural pride with its “Ini rasa kita” Independence Day campaign, created with Leo Burnett Indonesia. The 2025 edition featured limited-time rendang-inspired menu items and large-scale activations such as the Parade Thru - which transformed drive-thru lanes into festive parades - and a new Gapura Nusantara competition that encouraged people to decorate gateway arches.

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