McDonald’s drops a bop to get bikers into the drive-thru lane

McDonald's Malaysia is tapping into the power of music to remind consumers that its drive-thru lanes are not just for cars, but motorcyclists too, with its latest “Motor pun boleh” ("Motorbikes are welcomed too") campaign.

Fronted by local artists Alyph and SonaOne, the campaign builds on the familiarity of their track Pun Boleh, reworking it into a catchy anthem that reinforces the message: “Drive-thru aje lah, motor pun boleh" ("Just drive-thru, even with your motorbikes").

According to Chin Mei Lee, CMO of McDonald’s Malaysia, the initiative is less about introducing something new and more about correcting a common oversight among consumers.

“We have always welcomed motorcycles at the drive-thru lane. In fact, we’ve even had guests on horses going through the drive-thru,” she told A+M. “However, it’s probably not top of mind among Malaysians that motorcycles can also order via the drive-thru lane.”

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The insight stemmed from observing customer behaviour, where many motorcyclists would park and head into outlets instead of using the drive-thru. The campaign aims to simplify that journey by encouraging them to make use of the existing lane.

Music played a central role in delivering that message. Chin explained that the collaboration with Alyph and SonaOne felt like a natural extension of past partnerships, including campaigns such as "Vibe kopi susu" and "McNuggets DoDaDip".

“They already have an amazing song called Pun Boleh, which many Malaysians know and love. When we paired that with our tagline, it felt like a natural fit,” she said. “It was almost a no-brainer.”

The campaign is rolled out across multiple touchpoints including YouTube, Instagram, Spotify and Facebook, as well as in-store, with both artists also amplifying the message on their own social platforms.

To further support the initiative, McDonald’s Malaysia has also introduced a recyclable tote bag priced at RM1, designed to make it easier for motorcyclists to carry their meals home.

The campaign was led creatively by Leo, with social handled by Platform Digital and media by OMD. According to Chin, the idea emerged early in the ideation process, with the team focusing on how best to amplify what was seen as an obvious but under-communicated truth.

While “Motor pun boleh” marks the launch phase, Chin added that more activities are planned to sustain momentum in the coming months. Beyond this campaign, she believes music continues to play a powerful role in Malaysian marketing.

“Music has a special way of bringing people together and adding joy to everyday life. That aligns perfectly with our brand mission to make feel-good moments easy for everyone,” she said.

With “Motor pun boleh”, the brand hopes to strike that balance between entertainment and utility, while nudging more Malaysians on two wheels to embrace the convenience of the drive-thru.

This isn't the first time McDonald's Malaysia has tapped into groovy tunes to appeal to the masses. Last year, 3P, made up of Danny Lee, Kevin Ong and Caven Tang, teamed up with McDonald's Malaysia for the "Fuyoohh Tenders Lagi" (Whoa, more tenders) song, which features a mix of languages, such as Mandarin, Malay and English, to reflect Malaysia's multicultural and multilingual identity. 

And in July, the brand brought its "Duo Terhangat" (the hottest duo) campaign to a high-energy close with a concert headlined by local hip-hop stars TUJU and MK K-Clique. Held at McDonald’s Putrajaya Persint 2 drive-thru, the concert celebrated the brand’s fan-favourite spicy burger line-up: the spicy chicken McDeluxe and its limited-time variant, the spicy lemon chicken McDeluxe.

Be part of #Content360 Malaysia, 13 May 2026, where creativity and community collide. Explore how AI-powered imagination, culturally resonant storytelling, and platform-savvy strategies are shaping the future of content. Gain practical insights, discover new tactics, and learn how the region’s top creators and brands are crafting campaigns that truly resonate.

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