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MCCY calls for media pitch

Government agency the ministry of culture, community and youth (MCCY) has called for a media pitch.

According to a brief seen by Marketing, the government body is looking for an agency to provide online media planning and buying services for a period of 12 months. The appointed agency will work closely with MCCY on the online media buying plan to achieve its marketing objectives. The tasks include paid advertisements on MCCY’s social channels as well as ad networks, and search engine marketing (SEM).

The agency will be responsible for strategic planning, buying and placements of advertisements for MCCY’s online campaigns as well as tracking and analysing the effectiveness of the online advertisements. It will need to track and analyse the effectiveness of the online advertisements and provide campaign reports within a week after the end of the campaign.

The closing date for the submissions for the pitch is 8 October 2015.

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