After three months with the network as chief creative officer for Southeast Asia, Valerie Madon (pictured) will be expanding her remit to cover the rest of the APAC region. In this new position for McCann Worldgroup, Madon will be responsible for creative products across Asia as the network continues in its mission to be the leader in the business of creativity.
She retains her existing role as chair of McCann Worldgroup’s APAC Creative Leadership Community (CLC). She joined McCann Worldgroup in May 2023 from her previous role as the director of creative shop, SEA & Emerging Markets at Meta.
Known as one of Asia Pacific’s top creatives, Madon’s over 20 year career spans senior network roles at Havas, JWT and VMLY&R, along with two stints at Meta/Facebook.
With a focus on brand-building, Madon has delivered innovative integrated creative solutions for major brands such as Zespri, Caltex, Hewlett-Packard, Procter & Gamble, Singapore Airlines, HSBC, Burger King, VISA, Singapore Tourism Board, Changi Airport, Central Provident Fund, Shell, GSK, Cycle & Carriage, Friesland Campina and many others.
“Initially Madon was tasked with focusing her efforts on our Southeast Asia hub, which houses many key regional clients. We’re delighted that she will now expand her remit to cover the rest of the region, as an inspirational leader for our creative teams across all markets,” said McCann Worldgroup Asia Pacific’s regional president, Ghassan Harfouche, and Prasoon Joshi, regional Chairman (and CEO & CCO of McCann Worldgroup India), in a joint statement.
“She has a strong track record in APAC leadership roles and we are confident that she will be an excellent partner and elevate our work,” the statement added.
Madon said, “It’s a privilege to work with all the diverse talent we have in this region. Their collaboration, hunger and integrity inspires me every day and I look forward to creating more meaningful work together for our clients.”
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