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McCann Worldgroup Japan bolsters creative offering

McCann Worldgroup Japan has appointed Caspar Ouvaroff (pictured left) as representative director, president of MRM//McCann, and Alex Lopez (pictured right) as chief creative office with immediate effect.

Ouvaroff has joined MRM//McCann Japan with more than 25 years of experience in building clients’ businesses through innovative marketing and communication solutions across the advertising spectrum. From digital to direct response, broadcast to data analytics, Ouvaroff has worked across each to deliver for all his clients.

He now reports to Charles Cadell, representative director, president and CEO of McCann Worldgroup Japan, and Kate MacNevin, global president of MRM//McCann.

“Ouvaroff brings a history of innovation, a proven track record of creative and business success, and a well-honed marketing sensibility to our Japan team. I’ve had the opportunity to see first-hand his commitment and success in helping brands grow meaningful relationships with people,” commented MacNevin.

Ouvaroff spent the last four and half years working in MRM//McCann’s New York office running the office’s largest account, United States Postal Service (USPS). During that time he worked closely with a broad spectrum of McCann Worldgroup companies, including McCann, IPG Mediabrands/UM, Momentum, Weber Shandwick, FutureBrand and Casanova//McCann.

Before joining MRM//McCann, Ouvaroff worked at TBWAChiatDay New York, running a number of accounts across the telecom and financial services categories. He also launched and ran his own boutique agency in New York City with clients, including AXA Financial, Victoria’s Secret and Grand Marnier.

“This is a time of incredible opportunity in the market and an amazing challenge, and I look forward to helping our team and our clients achieve and surpass their business goals,” said Ouvaroff.

Meanwhile, Lopez will work closely with each group agency’s executive creative director and senior management to continue raising the creative output, foster a more collaborative environment and strengthen the creative culture to deliver better solutions to clients, according to a press release from the group.

“He (Lopez) truly is a unique talent with a shared vision of where we need to head creatively – he brings a combination of global experience together with over 10 years of experience working in Japan as well as expertise in digital, content and big data, “said Charles Cadell, whom Lopez reports to.

Lopez is a digital native with passion and interest in new tech trends in mobile, interactive retail, and big data. He decided to explore diverse creative fields, from digital movie studios to tech startups all in pursuit of innovation.

Possessing more than 20 years of experience in the creative industry, Lopez kicked off his career in advertising with Leo Burnett from 1988 until 2001, which took him to multiple countries including Venezuela, Germany, France and Japan. He then spent five years at Beacon Communications in Japan, a Leo Burnett, Dentsu and Publicis joint venture, where he served as chief creative office for three years until being promoted to managing director.

Speaking of his recent appointment, Lopez was excited to return to Japan and apply his expertise in the country combining with digital prowess. “I am committed to creating new tools, resources and talent from one of the most exciting places on the planet, and with some of the most talented and gracious people I have had the good fortune to know,” concluded Lopez.

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