McCann Shanghai wins Skyworth TV account in multi-agency pitch

McCann Shanghai has won a multi-agency pitch for the global business of Chinese television and audio-visual products manufacturer Skyworth TV. The agency has been appointed to lead Skyworth TV’s brand advertising strategy and creative services. “Creativity is the spark to enhance our brand and will contribute to fasten the pace of Skyworth TV’s expansion. McCann offers outstanding insights and creative performance, which fits the needs of our brand communications. I hope this cooperation will push global market visibility and the reputation of Skyworth TV," said Leo Tang, chief brand officer of Skyworth TV. Aiming to enhance brand perception in China and overseas markets, Skyworth TV is in the process of upgrading and transforming the brand. “I am proud of the outstanding performance of our team in the pitch. We look forward to partnering with Skyworth TV and helping the brand represent the very best of China in the global market," concluded Ronald Sun, joint CEO of McCann Worldgroup China.