VARTA, a brand under the largest automotive battery manufacture Johnson Controls Power Solutions, has appointed McCann Shanghai as its creative agency.
The agency will be responsible for the brandâ€™s business development strategy and integrated marketing solutions in China, in order to raise VARTAâ€™s brand awareness and consolidate its leading position in Chinaâ€™s automotive battery market through branding campaigns.
â€śWith the continuous support of the Chinese government, energy-efficient and environment-friendly automobiles have become mainstream in China,â€ť said Lawrence Li, head of VARTA business of McCann Shanghai.
â€śAs the core of the future fuel and energy-saving vehicles, the growth of the automotive battery market is accelerating, posing bigger challenges to brand communications.â€ť
â€śWe are honoured to work with VARTA and look forward to bringing the most reliable partner to more automotive brands and Chinese consumers.â€ť