Saatchi & Saatchi Greater China has announced that Wong Wai (Joe) has joined as executive creative director of South China to further reinforce Saatchi & Saatchi’s creative capability and industrial influence in the region. Joe will report to Fan Ng, chief creative officer of Greater China. The agency’s previous ECD Paul Ho has moved onto a new role as Publicis Communications ECD, Shopper.
Wong was previously the ECD of McCann & Spencer Hong Kong, a role he took on in August 2017.
With 18 years of experience in the industry, Wong has driven growth for international brands in Greater China which include Shangri-La, Mercedes Benz, HSBC, Nike, Carlsberg, Rolex, Wanda, Tencent Internet+ and many others, and has been awarded with over 100 awards internationally and locally. Before his stint at McCann & Spencer, Wong worked as ECD for DDB Group Beijing.
Ng commented, “Joe is one of a few elite creative talents. I have known him for almost two decades and we had a wonderful partnership back then. I am very excited to have him on my team. With his background in Hong Kong and expertise in the China market, I am sure we will keep moving forward and continuously improve our professional creative services.”
“4As is not dying. It’s however important to be professional enough to create value for our brand and clients with agility,” Wong said, “I am very happy and lucky to have a chance to work with a promising team mixed with exceptional advertising experts with rich Greater China experience. I can’t wait to collaborate with them to take Saatchi & Saatchi South China to the next level.”
Wong will work closely with South China Group MD Alexis Chiu to grow South China and oversee creative output, while previous ECD Paul Ho, who takes the role as Publicis Communications ECD, Shopper, will switch focus to shopper marketing and activation.