M&C Saatchi Mobile has appointed Kabeer Chaudhary (pictured) as managing partner for APAC. The role is a newly-created one and will see him reporting to Chris Steedman, APAC managing director for M&C Saatchi Mobile. Following the move, Chaudhary will be tasked with continuing the agency’s growth in the Asia Pacific region. He will also be responsible for the business which has grown from a team of 10 to 50 staff.
Prior to the appointment, Chaudhary was regional director for APAC at the agency, and was one of the first few employees hired by M&C Saatchi Mobile in the region. He first joined the company as regional manager in 2015 and took on the regional director role in 2016.
Before M&C Saatchi Mobile, Chaudhary was a senior account manager at Mobext, Havas Group’s mobile marketing agency. He was also a senior manager of commercial at Endemol Shine Group prior to that.
M&C Saatchi Mobile was first founded in 2006 globally, before its expansion to the APAC region in 2015. The APAC office is led by mobile veteran Steedman, who heads the team based in Singapore. Its capabilities include mobile and digital media strategy; planning and buying; app SEO; search and social. The agency currently has 10 offices across the world including Singapore, Sydney, New Delhi and Bangalore within APAC.
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