M&C Saatchi-i Malaysia has made two new hires to grow its digital offering.
Darren Lee has come on board from &samhoud to lead M&C Saatchi-I’s digital team as creative director. Jodie Collins, former managing director of RE Digital has also joined the team has also joined as digital strategy and social media consultant.
Lee (pictured)will lead the agency’s digital creative teams. He has over 13 years of experience working with the likes of Ogilvy &Mather as associate creative director and creative director. Collins has over 18 years of experience in marketing, advertising and digital, brings to the table her vast knowledge and skills in digital marketing and technology.
Lee said: “The possibilities with digital are endless. But what sets a brand apart is creative interactivity, and how it weaves itself into today’s digital culture. It’s how we combine elements that are native to the digital space with human insights. I’m excited for this opportunity to be part of M&C Saatchi’s creative roster and help strengthen its digital creative capabilities.”