MBS settles media pitch

Marina Bay Sands has settled its media pitch within the Dentsu-Aegis network.

It has re-appointed Dentsu, following a pitch involving several other agencies. Dentsu has worked with MBS since September 2011 and will be its media agency of record for Singapore, Southeast Asia and North Asia as priority markets.

The account is believed to be worth between SG$10 million to SG$15 million, according to sources.

The pitch was called in August. In a tender document seen by Marketing, MBS has highlighted the markets of Singapore, China, Indonesia, Malaysia, Japan, Taiwan, Hong Kong, Australia and Korea as its target markets.

The RFP earlier detailed a significant digital component as support of its destination and retail marketing.

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