Maybank has introduced its first social rewards programme called the Maybank Yellow Boomerang to leverage on its fans’ social networks while lowering its social-seeding media cost.
The programme encourages fans 18 years old and above to complete surveys, share campaigns and information about Maybank on their social pages in exchange for Maybank Yellow Boomerang points.
Mohamed Adam Wee Abdullah, group chief marketing officer of Maybank, said, “The programme is the first of its kind for financial institutions in Malaysia. It is within our mission to evolve our social platform strategy to better engage with our customers.”
Membership for this programme is open to all. Currently, the programme is in its BETA stage, thus limited to its first 300 sign-ups.
However, after its official launch in February 2014, the site will be improved to enable more members to join.
To sign up, customers have to become fans of Maybank on its official Facebook page or follow on Twitter to receive an invitation code, which allows them to sign up on the programme page.
Currently, Maybank Yellow Boomerang is promoted within Maybank-owned media platforms to recruit members from existing social fans and followers.
The concept of Maybank Yellow Boomerang was developed by Zed Digital and Zenith Malaysia, while SAYS is the technology expert partner.