Maxis shortlists 4 agencies for integrated pitch

Maxis has shortlisted four network groups for its integrated pitch. A+M understands the agencies are from incumbent IPG Mediabrands, Dentsu Aegis Network, Publicis and Team WPP.

The telco first called for an integrated pitch review in February, as it aims to transform into a strong converged player in Malaysia for both fixed and mobile. Head of brand and partnerships Tai Kam Leong told A+M previously that it is excited about the possibilities and that Maxis remains open in its approach to solutions moving forward.

A+M has since reached out to Maxis for additional comments.

The telco currently also works with IPG's Ensemble Worldwide and Initiative, Publicis's Leo Burnett, Kingdom Digital, APD and SearchGuru.

Meanwhile, Maxis recently rolled out its first commercial Narrowband-Internet of Things service in selected areas in Malaysia, which include Cyberjaya, Penang, Kuching, Putrajaya, Johor Bahru, and KLCC. Businesses will now be able to deploy industrial IoT applications to form new data streams, enabling actionable insights by connecting simple devices such as sensors. According to Maxis, the technology will power up big data and enable advanced data analytics to help make decisions in areas such as potential cost savings, improved efficiency and new business opportunities.

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