Malaysia Airlines (MAB) and Japan Airlines (JAL) will launch a joint business structure next year which will allow both parties to cooperate commercially on flights between Malaysia and Japan. The joint business also aims to deliver customers with more benefits by offering additional flight choices, a larger network, better connections and an enhanced frequent flyer programme.
This comes after a decision from the Malaysian Aviation Commission (MAVCOM) to grant an individual exemption and Japan`s Ministry of Land, Infrastructure, Transport and Tourism to grant an antitrust immunity. A+M has reached out to MAB for additional information about the joint business.
MAB's CEO Captain Izham Ismail said it is confident that with this partnership, it will be able to deliver important benefits to consumers and grow the business between both countries. "We thank MAVCOM for their extensive review and trust in both MAB and JAL," he added.
Yuji Akasaka, president of Japan Airlines said: “We would like to thank the regulators for approving our ATI application with MAB. We anticipate launching this joint business relationship in 2020 to provide additional travel benefits for our mutual customers.”
Just two days ago, MAB announced its partnership with Starbucks Malaysia and Kenny Rogers Roasters as part of the wider Fly Malaysia campaign. MAB’s group chief marketing and customer experience officer Lau Yin May said the partnerships allows passengers to enjoy their travel experience with the airline even after they have completed their flight with MAB.
The airline is offering passengers a 20% discount on handcrafted beverages at Starbucks and all chicken meals at Kenny Rogers Roasters, applicable 48 hours after departure date and time. The promotion runs until 20 December 2020.