Mastercard has brought onboard Anna Koh (pictured) as its new APAC director of marketing and communications. Confirming the appointment to Marketing, a spokesperson said that Koh will focus on strengthening Mastercard’s digital payments proposition and communication.
She was previously the head of marketing and communications at IT company Acclivis Technologies and Solutions. During her time with Acclivis, Koh oversaw marketing and communication strategies across all countries and regions, as well as overall internal and external communications leveraging on all communication channels. According to her LinkedIn, she was in charge of driving digital transformation within the company, bringing programmatic and systems thinking to the marketing division. Apart from managing the marketing and communications division, Koh was also responsible for new talent hire in the organisation.
Previously, Koh worked with Microsoft as the senior manager, customer partner experience. She also was the vice president, sales and marketing at mobile app development company 2359 Media for a year in 2014. Before that, she spent close to 10 years with IBM, last helming the role of regional brand marketing leader. In the early days of her career, Koh held mid-level positions with web design and applications development firm Pandora Interactive Studio and data broadcaster company Media Manager.
Just last month, Sarah Guldin was appointed as director, communications, APAC at Mastercard. Guldin last helmed a dual role of account director in Ogilvy Singapore, leading corporate communications as well as managing corporate PR client accounts. She first joined Ogilvy 10 years ago in 2009, taking on the role as senior manager, corporate communications and scaling her way up.
Meanwhile, Mastercard recently acquired European PayTech company Nets for US$3.19 billion. The acquisition comprises the clearing and instant payment services, and e-billing solutions of Nets’ corporate services business. The company, however, is unrelated to NETS in Singapore which is owned by DBS Bank, OCBC Bank and United Overseas Bank.