Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

MAS, AirAsia send out condolence tweets to Germanwings

share on

Malaysia Airline and AirAsia have sent out tweets of condolences following the news of the German carrier Germanwings crashing.  The carrier had 150 people on board traveling from Barcelona to Düsseldorf.Both AirAsia and MAS have in recent times faced their own aviation disasters.Meanwhile, CEO of AirAsia, Tony Fernandes has also sent his condolences. Fernandes has often been lauded on its crisis management strategy and humane approach to leading the brand’s communication strategy.https://twitter.com/tonyfernandes/status/580458479976075264The tweets sent out by both the Malaysian aviation brands were met mostly positively by the public. MAS' tweet which was sent out last night, also had over 2.3K retweets and AirAsia's tweet sent out over two hours ago saw over a 140 retweets at the time of writing.https://twitter.com/AirAsia/status/580531180392620033https://twitter.com/MAS/status/580355602657902592MAS is also currently running a social media campaign #alwaysinMyHeart to remember the victims of its own flight disaster MH370. The flight first disappeared a year ago and to date, no concrete answers have been found regarding its disappearance.The campaign is running on MAS' Facebook and Twitter pages.https://twitter.com/MAS/status/573815314925776896 https://twitter.com/MAS/status/572298029748768768 https://twitter.com/MAS/status/574423909111480320 [gallery link="file" ids="89672,89673,89674"]Several Malaysian brands have also joined MAS in this social media campaign:https://twitter.com/KFCmalaysia/status/574389103543906304 https://twitter.com/MyMalaysia_/status/575219303068266496 https://twitter.com/TuneTalk/status/574429636207185920 https://twitter.com/tunehotels/status/574415925258014720https://twitter.com/myteksi/status/574488483923820544https://twitter.com/MaxisComms/status/574469013834592256 https://twitter.com/HotlinkComms/status/574465570139082752 https://twitter.com/TMCorp/status/574384108371099648 https://twitter.com/SugarKidMY/status/574416961129480192    

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window