MAS, AirAsia send out condolence tweets to Germanwings

Malaysia Airline and AirAsia have sent out tweets of condolences following the news of the German carrier Germanwings crashing.  The carrier had 150 people on board traveling from Barcelona to Düsseldorf.

Both AirAsia and MAS have in recent times faced their own aviation disasters.

Meanwhile, CEO of AirAsia, Tony Fernandes has also sent his condolences. Fernandes has often been lauded on its crisis management strategy and humane approach to leading the brand’s communication strategy.

The tweets sent out by both the Malaysian aviation brands were met mostly positively by the public. MAS’ tweet which was sent out last night, also had over 2.3K retweets and AirAsia’s tweet sent out over two hours ago saw over a 140 retweets at the time of writing.

MAS is also currently running a social media campaign #alwaysinMyHeart to remember the victims of its own flight disaster MH370. The flight first disappeared a year ago and to date, no concrete answers have been found regarding its disappearance.

The campaign is running on MAS’ Facebook and Twitter pages.




Several Malaysian brands have also joined MAS in this social media campaign:











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