Former PepsiCo's global VP of marketing and transformation Rafael Narvaez (pictured) has joined Mars Food as the new global chief marketing officer. He will be moving to London for his new role.
Navaez has been with PepsiCo since 1998, where he started off working in the marketing and sales department. He climbed his way up to leadership roles, and has worked in Italy, Germany, Switzerland and New York City. Last helming the role of global VP of marketing and transformation, Navaez led the brand marketing, innovation and transformation agenda of the global snacks business including LAYS potato chips, and other consumer brands such as DORITOS and CHEETOS.
According to his LinkedIn, Navaez doubled the growth rate of PepsiCo's core brands in three years via bullish focus on transformational agenda. In his time with the company, he was involved in the relaunch and restage of the company's mothership brand LAYS with a new global brand positioning and innovation and design program. Navaez also worked alongside the teams in unveiling US$3 billion worth of innovation via 54 market launches in form of premium, affordable, fun, flavor and permissible brand sublines on brands LAYS, DORITOS and CHEETOS. Among the other brands he has worked on include Gatorade, Tropicana and Lipton.
Prior to his long term stint with PepsiCo, Navaez worked with Shell Oil Company for a year, as part of his University thesis. Marketing has reached out to Navaez for comment on his responsibilities at Mars Food.