Marriott International has promoted Michael Tse to regional director, brand management, premium brands for APAC. According to his LinkedIn, he was promoted to handle brands including Westin, Renaissance Hotels and Le Meridien. Prior to this position, he was regional senior premium brand management manager for APAC, overseeing more brands such as Sheraton, Delta Hotels and Marriott Executive Apartments, in addition to the brands that he is now handling.
He joined Marriott International in 2017 as regional brand and marketing manager for APAC, before being promoted to regional senior brand and marketing manager for APAC in May 2019.
Tse is not new to the hospitality industry as he was marketing manager Swire Hotels from January 2015 to June 2017. He managed The House Collective in Hong Kong, Beijing, Shanghai and Chengdu, EAST Hotel and Swire Restaurants. In this role, he managed year-round marketing campaigns for five hotels in Hong Kong and China under The House Collective and EAST hotel brands rom room package and restaurant and bar promotion to brand collaboration and hotel collaterals.
He was also responsible for developing marketing activities for six standalone restaurants, including Mr & Mrs Fox located at Quarry Bay. In addition, he took the lead on search engine marketing and remarketing of hotels in Hong Kong and China. Other experience included launching in-room a digital gadget at EAST Hotel to enhance guest experience and drive its F&B business.
Before joining the hospitality industry, he worked for Grey Group as associate account director, handling the account of supermarket Wellcome. He joined Ogilvy in the earlier stage of his career, where he managed 13 multimedia campaigns across categories with duties including the launch of TVCs, print ads, advertorials, online banners and social media activities.
Moreover, it was reported that Marriott International will be further consolidating its presence in China with its "brand + destination" strategy amid China's robust demand in the domestic travel market. The management said the company will continue to strengthen its presence in the core markets mainly with premium brands, while tapping into the opportunities in more lower-tier destinations with brands.
Marriott International said secondary and tertiary markets will remain a focus for development in country. For example, Courtyard by Marriott is anticipated to open its first hotels in Nanchang, Nantong and Kunming in the next couple of years. Four Points by Sheraton will make its first appearance in cities including Puyang, Tianshui and Huzhou too.
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