Marriott International rings in the start of the holiday season with the unveiling of a monumental installation at Hong Kong International Airport in Terminal 1.
A celebration of the holiday travel period, this dazzling installation welcomes passengers to Hong Kong from now until 13 February, 2017. The installation also features iPads for travellers to create their very own personalised WeChat e-greeting to share on social media.
Measuring 12 metres in height, an illuminated globe was fabricated from metal and features over 1,700 LED lights on the installation.
The hotel chain has appointed Kingsmen, and creative agency Grey Group Hong Kong to support this campaign.
“We are excited to bring the magic of holiday cheer to travellers with this interactive installation,” said Carol Zhou, senior director of brand marketing, Asia Pacific, Marriott International.
“Millions of travellers will pass through the Hong Kong International Airport during this holiday period, and it is a prime location to showcase our new portfolio of 30 global brands, offering the best hotels and resorts for travellers everywhere they want to go.”
For Chinese New Year, the installation will be transformed by a dramatic colour scheme of red and gold. Lanterns will be hung from the ribbon-like forms, and the installation will be decorated with traditional paper art sculptures, and circular baubles with floral designs.