Marriott International launches artwork showcasing multiple smiles at Singaporean hotel

After a year of adversity, Marriott International has launched a campaign showcasing smiles from its employees and guests, hoping to offer people warmth and positivity. 

The campaign “Your Smile Travels A Thousand Miles” celebrates the brands' resilience of employees and guests throughout the year and promotes the smiles behind the masks to highlight positivity and solidarity. The campaign also includes an artwork, created by Singaporean artist collective Ripple Root, Smiles that Travelled a Thousand Miles, which is inspired by 3,000 faces and stories of Marriott International employees and guests collected during the campaign. The piece is anchored by botanical forms and tree branches symbolising flourishing hope for the new year.

From now until 6 January 2021, guests and travellers can view the original art piece at JW Marriott Hotel Singapore South Beach. The digital piece will also be on display at selected Marriott International hotels across Asia Pacific.

“In a year of unprecedented impact to travel and to the health and livelihoods of people working in the industry, we want to pay tribute to the determination, resilience and positivity of associates, guests and communities across 800 hotels in Asia Pacific," said Craig Smith, group president and managing director, for Asia Pacific at Marriott International.

Guests are also invited to share their stories of what made them smile in 2020 and where they would like to travel in 2021 in a social media giveaway campaign on Marriott Bonvoy Asia Pacific's Facebook page until 23 December. 

"Everyone has gone through this unprecedented year in different ways, it was very inspiring to see how employees and guests (of Marriott International) find ways to smile and really touched our hearts. Through the artwork, we hope to convey the same feeling of hope and warmth, and inspire everyone to stay positive and hopeful for the year ahead,” said Liquan Liew and Estella Ng, artists behind Ripple Root.

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