Marriott and Hurun dig in-depth knowledge on Chinese luxury travelers

Marriott International and Hurun Research Institute has signed an exclusive multi-year partnership to release an in-depth report on The Chinese Luxury Traveler.

This multi-year partnership between Marriott International and Hurun Research Institute will furnish a deeper understanding of behavioral patterns of high net worth Mainland Chinese individuals on how they travel.

Peggy Fang Roe, Chief Sales and Marketing Officer, Asia Pacific, at Marriott International, said the hotel group has always invested heavily in understanding the attitudes and behaviors of our target customer.

“Our partnership with Hurun enables us to gain deeper insights and continue to evolve the luxury experience for our customers,” added she.

The full report will be released on 30 May 2016 during the annual International Luxury Travel Market (ILTM) Asia in Shanghai, China.

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