#MARKiesAwards Singapore 2022 shortlist unveiled

The results are in and the long wait is over! We are thrilled to announce this year’s finalists for the MARKies Awards Singapore. For the sixth year, this awards is here to honour agency excellence for the most innovative, creative and effective campaigns spanning Singapore’s entire marketing services industry.

This year, we had 44 refreshed categories available to enter across three main distinct areas - Creative Ideas, Media Usage, and People. The best performers across all relevant categories will be awarded the Overall Creative Ideas and Overall Media Usage titles respectively. We also introduced six new categories this year, Most Creative - B2B Marketing, Most Creative - Multicultural Marketing, Most Effective Use - B2B Marketing, Most Effective Use - Customer Acquisition, Most Effective Use - Multicultural Marketing and Best Strategist.

This year MARKies was judged by 28 client-side marketers. One of the jury members, Karen McGregor, head of consumer brand marketing, Asia Pacific, Visa, said: “Even under COVID-19 conditions, these brands have demonstrated how impactfully they can pivot to still reach their target audiences with impressive results. A lot of creative, digitally-driven initiatives which is a great acceleration of technology use for the industry as a whole!”

Meanwhile, Kim Lee, chief marketing and digital officer, ERA Realty Network, added: "It's heartening to see so many creative entries that reflected great creativity around the pandemic. It truly shows that creativity knows no bounds."

So who made the cut? Our judging panel has selected the following finalists:

1. Most Creative – Audio
• Cheil Singapore, Old Man / Good vs No Good / Dragon
• Havas Media Singapore, BK BBQ Cheesy Trio Medley
• That Marketing Guy, LXP Launch
• W/E + Partners, Where It All Connects

2. Most Creative – B2B Marketing
• Hogarth Worldwide, Singtel 5G(SA)
• Motionsauce, Vonage APAC Convo 2021
• Wavemaker Singapore, Hogarth, 180 Amsterdam, Keep Up With The Clicks

3. Most Creative – Campaign Pivot
• Axis Group Asia, Puma Run Nitro South East Asia Campaign 2021
• Blag Events, Onyx Island, My Money @ Campus 2021
• DDB Group Singapore, Vaccinate Already?
• Havas Media Singapore, KFC’s Virtual Eat-Together

4. Most Creative – Communications / Public Relations
• Assemblyclan, WWTD 2022
• DDB Group Singapore, Vaccinate Already?
• DDB Group Singapore, Dengue Prevention 2021
• Hogarth Worldwide, Singtel 5G(SA)
• Ogilvy Singapore, What will you do when they grow up?
• Superson, Division Communications, The PR People, Telescope Studios, Zenyum Smile Gym
• That Marketing Guy, Fatboy's 12th Birthday Bash

5. Most Creative – Content Marketing
• Carousell Media Group, #TrashToTreasure
• DDB Group Singapore, Vaccinate Already?
• Hogarth Worldwide, #PowerUpwithSingtel5G
• Hogarth Worldwide, Singtel 5G(SA)
• Ogilvy Singapore, Scared What Scared
• PROTOCOL, Launch of Ranger Buddies
• Publicis Singapore, Where in time is Loki?
• The Teeth, Monkey Shoulder Pyjama Suit
• Wild Advertising & Marketing, #YouGrillWeSpill
• Wild Advertising & Marketing, Thomson-East Coast Line 2 (TEL2) Virtual Open House

6. Most Creative – COVID-19 Response
• CNBC Catalyst, CMO Now: The Road Ahead
• Creativeans, Care For Each Otter: Buy An Angbao And Support The Needy
• DDB Group Singapore, The Great Singapore Vaccination Drive
• Havas Media Group, Havas x Rishi Comedians’ Star Charity
• HOL Experiences, The NCID Gallery - A Phygital Experience
• Hustle & Bustle, Dale Chihuly: Glass in Bloom
• Leo Burnett Singapore, Night In
• Leo Burnett Singapore, My Happy Table
• Pico Art International, HSBC Hex-Live
• The Teeth, Monkey Shoulder Pyjama Suit

7. Most Creative – Customer Engagement
• Blag Events, Onyx Island, My Money @ Campus 2021
• GERMS Digital, Division Communications, UOB Cards Year-End Campaign 2021
• Hogarth Worldwide, #PowerUpwithSingtel5G
• Leo Burnett Singapore, My Happy Table
• Pico Art International, HSBC Hex-Live
• Publicis Singapore, Where in time is LOKI?
• Socialyse, SingPost InstaPostcards
• The Teeth, The Balvenie Makers Campaign
• The Teeth, Guinness St Everyone’s Day 2021
• TMRW, #BespokeDesignedByYou

8. Most Creative – Digital
• antics@play, Beyond Profit
• DDB Group, The Climate Is Changing
• Leo Burnett Singapore, Night In
• OTBT, Anti Workplace Harassment
• PROTOCOL, Launch of Ranger Buddies
• Publicis Singapore, Where in time is LOKI?
• The AD Makers, Wingstop Hidden Flavors
• Viddsee, #fACE (female ACE)

9. Most Creative – eSports Marketing
• Aiken Group, Wulf Esports, When Crypto gets married to Esports
• AP Media, Mobile Legends 515 eParty
• Edelman Singapore, Gamescom Asia: Bringing the Heart of Gaming to Asia

10. Most Creative – Event (Physical/Virtual)
• AP Media, The Front Row
• Cheil Singapore, Samsung Z Night Runway
• Eventions Group, POND'S Glow Like Wendy Live Event
• Freeflow Post, Blankslate Creative, AsiaWorks Television, National Geographic Planet Possible Day
• Havas Media Singapore, KFC’s Virtual Eat-Together
• Hogarth Worldwide, #PowerUpwithSingtel5G
• Hustle & Bustle, NCS Innolympics
• Superson, Division Communications, The PR People, Telescope Studios, Zenyum Smile Gym
• Viziofly, MJD Pro Group, NTU Open House 2022
• Wild Advertising & Marketing, Thomson-East Coast Line 2 (TEL2) Virtual Open House

11. Most Creative – Experiential
• Axis Group Asia, COACH Tomorrow’s Vintage
• Cheil Singapore, Listen to your Heart
• Eventions Group, Lancome Beauty Party
• Hogarth Worldwide, #PowerUpwithSingtel5G
• Jack Morton, Golin Singapore, Magnum Mini Matcha World
Leo Burnett Singapore, My Happy Table
Now Comms Asia, ST Engineering Innovd Showcase
Publicis Singapore, Where in time is LOKI?
Socialyse, SingPost InstaPostcards
Superson, Division Communications, The PR People, Telescope Studios, Zenyum Smile Gym

12. Most Creative – Government Sector / Non-Profit Marketing
• Blag Events, Onyx Island, My Money @ Campus 2021
•  BLKJ Havas, Tate Anzur, Starcom, Made With Passion
•  DDB Group, The Climate Is Changing
•  DDB Group Singapore, #TrashToTreasure
•  DDB Group Singapore, The Great Singapore Vaccination Drive
•  Freeflow Post, Blankslate Creative, AsiaWorks Television, National Geographic Planet Possible Day
•  OTBT, Anti Workplace Harassment
•  That Marketing Guy, Inspired By You 2021
•  Viddsee, The Seekers
•  Wild Advertising & Marketing, #YouGrillWeSpill

13. Most Creative – Influencers / KOLs
•  Assemblyclan, WWTD 2022
•  OMD Singapore, Leo Burnett, Twitch, McDonald's Chicken McCrispy - The Spicy Debate
•  The AD Makers, Wingstop Hidden Flavors
•  The M Makers, #GoGreenYourWay with Power Eco Add-on
•  The Teeth, The Balvenie Makers Campaign
•  Toaster, Indahash, #JimBeamBecause
•  Wild Advertising & Marketing, #YouGrillWeSpill
•  Wild Advertising & Marketing, Thomson-East Coast Line 2 (TEL2) Virtual Open House

14. Most Creative – Integrated Media
•  72andSunny Singapore, Section, GIC 40th Anniversary: Made Of Bold
•  antics@play, Beyond Profit
•  Havas Media Singapore, Goldspice Chicken: Prosperity Rush
•  Hogarth Worldwide, #PowerUpwithSingtel5G
• Leo Burnett Singapore, Night In
•  PROTOCOL, Bugg Design And Services, Launch of Ranger Buddies
•  Socialyse, SingPost InstaPostcards
•  Socialyse, What Drives You Matters Most
•  That Marketing Guy, Inspired By You 2021
•  The Teeth, Guinness St Everyone’s Day 2021

15. Most Creative – Launch / Re-Launch
•  Blak Labs,Vayner Media, MAYBANK #FORYOU
•  DDB Group, Streaming made sensational for all
•  DDB Group Singapore, #IGotMyShot
•  Eventions Group, Samsung Z Night Launch Party
•  Hogarth Worldwide, #PowerUpwithSingtel5G
•  Jack Morton, Golin Singapore, Magnum Mini Matcha World
•  Leo Burnett Singapore, Night In
•  The AD Makers, Wingstop Hidden Flavors
•  TMRW, #BespokeDesignedByYou
•  Wunderman Thompson, Why Stop Here?

16. Most Creative – Multicultural Marketing
•  DDB Group Singapore, Vaccinate Already?
•  FOUR MEDIA, Launch of The Best Brew, a co-branding partnership between Starbucks and Four Points Sheraton, to China Chinese in Singapore
•  Havas Media Singapore, M1 - Be
•  Leo Burnett Singapore, My Happy Table
•  Mashwire, #RamadanWithYeos 2021
•  Teads, “A little A Lot” (Kinder Chocolate) and “The Golden Gift” (Ferrero Rocher)

17. Most Creative – Out-of-Home
•  72andSunny Singapore, Klive Asia, Investing In Bold Futures: Urban Farm Bus Stops
•  DDB Group, The Climate Is Changing
•  Havas Media Singapore, UV Index Live
•  HOL Experiences, NCID Gallery - A Phygital Experience in a Public Walkway
•  Mashwire, CooperVision MiSight OOH Campaign
•  The Teeth, PropertyGuru Finance Home Truths

18. Most Creative – Social Media
•  DDB Group, Streaming made sensational for all
•  Duo Studio, NutriSoy Ondeh Ondeh launch
•  Havas Media Group, Havas x Rishi Comedians’ Star Charity
•  Ogilvy Singapore, Scared What Scared
•  PROTOCOL, Launch of Ranger Buddies
•  Publicis Singapore, Where in time is LOKI?
•  The AD Makers, Wingstop Hidden Flavors
•  W/E + Partners, MSIG for Biodiversity 2021
•  Wild Advertising & Marketing, #YouGrillWeSpill
•  Wunderman Thompson, Swing for the Game Changers

19. Most Creative – Specific Audience
• DDB Group Singapore, Vaccinate Already?
•  Havas Media Singapore, BK BBQ Cheesy Trio Medley
•  Havas Media Singapore, FairPrice Fantastic Foodventures
•  Leo Burnett Singapore, Night In
• OMD Singapore, Leo Burnett, Twitch, McDonald's Chicken McCrispy - The Spicy Debate
• PROTOCOL, Launch of Ranger Buddies
• Publicis Singapore, Vascular Dementia - Is this home?
• TMRW, Circular Red Packets
• Trinax, DBS Moolahpoly
• Wunderman Thompson Singapore, Un-Uncle and Un-Auntie Yourself

20. Most Creative – Video
• antics@play, Beyond Profit
• DDB Group Singapore, Vaccinate Already?
• DDB Group Singapore, #IGotMyShot - Get Your Shot, Steady Pom Pi Pi
• Leo Burnett Singapore, My Happy Table
• Leo Burnett Singapore, Night In
• Publicis Singapore, Vascular Dementia - Is this home?
• Socialyse, What Drives You Matters Most
• That Marketing Guy, Inspired By you 2021
• TMRW, DIFFERENT, Apart, but still a part
• Viddsee, The Seekers

21. Most Effective Use – Audio
• Cheil Singapore, Old man / Good vs No Good / Dragon
• Havas Media Singapore, BK BBQ Cheesy Trio Medley
• That Marketing Guy, NTUC LearningHub Learning eXperience Platform (LXP) Launch

22. Most Effective Use – B2B Marketing
• Archetype Singapore, The Data Fitness Programme
• Bravo Creative, ‘Hey Boss’ - Digital Payment Adoption
• CNBC Catalyst, CMO Now: The Road Ahead
• Construct Digital, Get To Know Mendix
• Edelman Singapore, Global Conversations
• Wavemaker Singapore, Hogarth, 180 Amsterdam, Keep Up With The Clicks

23. Most Effective Use – Consumer Insight and Market Research
• distillery, Milieu Insight, Museum of the Mind
• M&C Saatchi Performance, Auchentoshan's Everyday Moments
• Mashwire, The Finest Gift from Nature
• Ogilvy Singapore, What will you do when they grow up?
• Ogilvy Singapore, Scared What Scared

24. Most Effective Use – Content
• antics@play, Ptarmigan Media, Beyond Profit
• Arena Media Singapore, What will you do when they grow up?
• Merkle, The FAQ brand awareness campaign
• PROTOCOL, Launch of Ranger Buddies
• TMRW, #BespokeDesignedByYou
• Viddsee, #fACE (female ACE)
• Viddsee, AIA Live in Singapore
• Yahoo, OCBC Cycle 2021

25. Most Effective Use – Customer Acquisition
• dentsu Singapore, Standard Chartered Bonus$aver
• First Page Digital, Live Smart with Senoko Energy
• Impossible Marketing, SEM for MOIC
• JOLT Digital, ESSEC Experience Week
• OMD, Amobee, GOMO – Modelling the journey, not just the outcome
• TMRW, #BespokeDesignedByYou
• TMRW, DIFFERENT, SAFFRON, #uDreamOutOfThisWorld
• Wunderman Thompson Singapore, Un-Uncle and Un-Auntie Yourself
• Yahoo, Dentsu, Standard Chartered Bank play their cards right for new customers
• Yell Advertising, Search 'N' Ambush

26. Most Effective Use – Digital
• antics@play, Ptarmigan Media, Beyond Profit
• Construct Digital, Lift From Within
• Impossible Marketing, SEM for MOIC
• M&C Saatchi Performance, GrabFood's Internet Hawker Centre
• M&C Saatchi Performance, Auchentoshan's Everyday Moments
• McCann Worldgroup Singapore, CPF Retirement Planning Campaign / CPF Planner
• PROTOCOL, Launch of Ranger Buddies
• TMRW, DIFFERENT, SAFFRON, #uDreamOutOfThisWorld
• Viddsee, #fACE (female ACE)
• Wunderman Thompson, Swing for the Game Changers

27. Most Effective Use – eSports Marketing
• Aiken Group, Wulf Esports, When Crypto gets married to Esports
• AP Media, Mobile Legends 515 eParty
• Edelman Singapore, Gamescom Asia: Bringing the Heart of Gaming to Asia

28. Most Effective Use – Events (Physical / Virtual)
• Edelman Singapore, Singapore Food Festival 2021
• Edelman Singapore, Global Conversations
• Embrya Productions, Citrix Aspire APJ Partner Conference 2022
• Eventions Group, Samsung Z Night Launch Party
• Freeflow Post, Blankslate Creative, AsiaWorks Television, National Geographic Planet Possible Day
• Havas Media Singapore, KFC’s Virtual Eat-Together
• Pico Art International, HSBC Hex-Live

29. Most Effective Use – Experiential
• Eventions Group, Samsung Z Night Launch Party
• JNR Entertainment, DBS Virtual Carnival 2021
• OMD Singapore, Amobee, Hogarth Worldwide, #PowerUpwithSingtel5G
• Pico Art International, HSBC Hex-Live
• Publicis Singapore, Where in time is LOKI?
• Socialyse, SingPost InstaPostcards

30. Most Effective Use – Government Sector / Non-Profit Marketing
• Edelman Singapore, Dxl, The Bureau, “Use Your RoadSense”
• McCann Worldgroup Singapore, CPF Retirement Planning Campaign / CPF Planner
• VaynerMedia APAC, City of Good Brand Refresh 2021
• VaynerMedia APAC, SG Cares Giving Week 2021: Giving Gives Life
• Viddsee, The Seekers

31. Most Effective Use – Influencers / KOLs
• 21 Stories, #PowerOfGentleStrength
• Construct Digital, The Show Must Glow On
• DeVries Global, A Fresh Approach to Influencers to Re-Define the Beauty Lens Category
• GERMS Digital, Division Communications, UOB Cards Year-End Campaign 2021
• GOODSTUPH, GOMO Data For Good
• HEPMIL Media Group, It's Not A Holiday, It's A Singapoliday
• OMD Singapore, McDonald's Chicken McCrispy - The Spicy Debate
• OMD Singapore, Amobee, #PowerUpwithSingtel5G
• Onyx Island, Shades of Xiao Ming
• PHD Singapore, Subway Go Local Rendang

32. Most Effective Use – Integrated Media
• antics@play, Ptarmigan Media, Beyond Profit
• Construct Digital, MBA Marketing Transformed
• dentsu Singapore, Standard Chartered PRIORITY BANKING: YOUR PRIORITIES GET OUR PRIORITY
• Havas Media Group, Havas x Rishi Comedians’ Star Charity
• Havas Media Singapore, KFC’s Virtual Eat-Together
• M&C Saatchi Performance, GrabFood's Internet Hawker Centre
• McCann Worldgroup Singapore, CPF Retirement Planning Campaign / CPF Planner
• PHD Singapore, Subway Go Local Rendang
• PROTOCOL, Launch of Ranger Buddies
• VaynerMedia APAC, SG Cares Giving Week 2021: Giving Gives Life

33. Most Effective Use – Launch / Re-Launch
• Cheil Singapore, Listen to your Heart
• DeVries Global, A Fresh Approach to Influencers to Re-Define the Beauty Lens Category
• Eventions Group, Samsung Z Night Launch Party
• Havas Media Singapore, Goldspice Chicken: Prosperity Rush
• Ogilvy Singapore, What will you do when they grow up?
• PROTOCOL, Launch of Ranger Buddies
• Publicis Singapore, National Steps Challenge™
• Superson, Tangent, Singtel Dash PET launch – The PET that takes care of you
• TMRW, #BespokeDesignedByYou
• Upcycle Communications, Launch of SkyHelix Sentosa

34. Most Effective Use – Loyalty & CRM
• BLKJ Havas, Great Eastern Gift Credits 200
• distillery, Milieu Insight, Museum of the Mind
• Mashwire, The Finest Gift from Nature

35. Most Effective Use – Mobile
• distillery, Milieu Insight, Museum of the Mind
• Pico Art International, HSBC Hex-Live
• Superson, Tangent, Singtel Dash PET launch – The PET that takes care of you

36. Most Effective Use - Multicultural Marketing
• Cheil Singapore, Listen to your Heart
• FOUR MEDIA, Launch of Crystal Tomato to Chinese Consumers with the Campaign “Crystal Tomato, Redefining the Legend of Whitening”
• Havas Media Singapore, M1- Be
• Mashwire, #RamadanWithYeos 2021

37. Most Effective Use – Out-of-Home
• Havas Media Singapore, UV Index Live
• HOL Experiences, The NCID Gallery – A Phygital Experience
• Mashwire, CooperVision MiSight OOH Campaign
• Yahoo, Ptarmigan Media (Singapore), Schroders “Beyond Profit” Campaign

38. Most Effective Use – Programmatic Marketing
• McCann Worldgroup Singapore, CPF Retirement Planning Campaign / CPF Planner
• Mindshare, The Trade Desk supports Unilever Indonesia and Mindshare to achieve campaign success with a multi-channel strategy and Gojek sales measurement
• OMD, Amobee, GOMO
• Toaster, Indahash. #JimBeamBecause
• Yahoo, Dentsu, Standard Chartered Bank play their cards right with programmatic
• Yahoo, Performics, DBS NAV Planner

39. Most Effective Use – Social Media
• Construct Digital, The Show Must Glow On
• Construct Digital, Lift From Within
• Ogilvy Singapore, Scared What Scared
• Onyx Island, Shades of Xiao Ming
• PROTOCOL, Launch of Ranger Buddies
• PROTOCOL, The Meta Gala @PLQ Mall
• Publicis Singapore, Where in time is LOKI?
• Socialyse, SingPost InstaPostcards
• The AD Makers, Wingstop Hidden Flavors
• The Social Arm, TikTok Always-On Activation

40. Most Effective Use – Specific Audience
• Edelman Singapore, Gamescom Asia: Bringing the Heart of Gaming to Asia
• Havas Media Singapore, BK BBQ Cheesy Trio Medley
• Havas Media Singapore, FairPrice Fantastic Foodventures
• Impossible Marketing, SEO for TVB
• M&C Saatchi Performance, Auchentoshan's Everyday Moments
• OMD Singapore, McDonald's Chicken McCrispy - The Spicy Debate
• PROTOCOL, Launch of Ranger Buddies
• Publicis Singapore, Vascular Dementia - Is this home?
• Superson, Tangent, Singtel Dash PET launch – The PET that takes care of you
• TMRW, Circular Red Packets

41. Most Effective Use – Video
• Bump Creative Clump, More Than Any Number
• Cheil Singapore, The Next Generation (5G)
• M&C Saatchi Performance, GrabFood's Internet Hawker Centre
• Mediatropy Digital Agency, You Are Invited (Marriott Bonvoy X La Clique)
• Publicis Singapore, Vascular Dementia - Is this home?
• TMRW, DIFFERENT, Apart, but still a part

42. Best Account Manager
• Construct Digital- Harrison C Cowan
• dentsu Singapore- Angel Tragico
• First Page Digital- Shirlyn Ting

43. Best Art Director/Designer
• Hustle & Bustle- Pow Ying Hern
• Teads Singapore- Abigal Rhodes
• Whitewords- Adeline Ng

44. Best Strategist
• HOL Experiences- Angeline Tong
• Impossible Marketing- Alan Koh
• KRDS Digital- Sunny Johar

For gala packages, speak to our project managers for more info:

Seraphine Neoh
Senior Regional Project Manager
Tel: +65 6423 0329 ext 232
Email: seraphinen@marketing-interactive.com

Reggie Ola
Senior Regional Project Manager
Mobile: +639 955458533
Whatsapp: +65 84281877
Email: reggieo@marketing-interactive.com