From digital and OOH advertising, to eCommerce growth, to tech and retail trends, as well as mobile app marketing, as we go into the year of the pig here is a list of our 2019 forecast that will be helpful to set your marketing strategies this year.
Better content, better use of data, and better internet connectivity. These are three key themes which will dominate the growth of digital advertising across Asia this year.
The report finds that OOH outperforms other traditional media formats and is the only segment that has experienced consistent growth in global advertising sales over the last ten years, thanks to digital innovation. APAC is the largest OOH region with almost USD$13 billion in sales in 2018.
Worldpay predicts that eCommerce across Asia-Pacific will continue to grow significantly in 2019 and beyond. Asia-Pacific is eCommerce’s leading region globally and stands at the forefront of payment innovation, particularly in terms of mobile commerce and the rise of frictionless, invisible payments.
Ad sales in Hong Kong will increase by 4.2% in 2019 to reach HK$27.2 billion, yet digital formats still only represent 25% of total budgets, far below many similar markets, according to the latest report.
Technology has advanced at breakneck speed over the past year and with exciting innovation comes the need for reflection, pragmatism and perspective. Telenor Research identified seven tech trends to keep a look out for in 2019.
In 2019, 65% of the money spent on advertising in digital media will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts report. Advertisers will spend US$84 billion programmatically next year, up from US$70 billion this year, which represents 62% of digital media expenditure.
Innovative advances in technology, coupled with seamless in-store shopping experiences, are among the top predictions for 2019’s global retail trends.
Currently, companies have been focusing on customer experience and digital in responses to severe and constant external change. However, Forrester states that the “fading” connection among purpose, brand equity and brand promise around customer experience, puts the focus back on brand.
Mobile is the preferred first-screen of the present day customers. But is your brand positioned to leverage mobile marketing to build longer, more valuable relationships with users in 2019?