MINI and Imagine Lab win big at Marketing Events Awards

MINI Hong Kong and Imagine Lab took home the “blue ribbon” prizes at the Marketing Events Awards North Asia 2015, which was held on 24 September 2015 at The Mira and organised by Marketing magazine.As overall brand winner, MINI Hong Kong earned the prestigious title Best of Show – Brand, which swept eight awards, including three Gold (for Best Experiential Event, Best In-Store Event and Most Effective Event), three Silver (for Best Product Launch, Best Use of Venue and Most Creative Event) and one Bronze (for Best PR Strategy) awards as well.https://youtu.be/ezjs6Ur31SIMINI clinched these accolades for various initiatives such as MINI 5-Door Launch & MINI LIVE! 2014, MINI Getaway 2015 and the New MINI Launch campaigns.On the agency front, Imagine Lab bagged Best of Show – Agency for three Gold and three Silver awards. Both prizes came courtesy of the agency’s commendable work on MINI's various campaigns.Another big winner was Uniplan, the crew from the agency was all smiles as Event Agency Head and Event Star went to its managing director Daphne Choi and executive director of client services Darren Chuckry respectively.In its first year in Hong Kong, it has seen an overwhelming response from the industry, which went to show how strong and how competitive the world of event marketing has become.The Marketing Events Awards 2015 was sponsored by Golden Gate Wine and Peroni Italy, and supported by Studio One to broadcast the event online.See the full list of winners here.[gallery ids="111757,111756,111755,111754,111753,111752,111751,111750,111749,111748,111747,111745,111744,111743,111742,111741,111740,111739,111738,111737"]