Marketers add a branded twist to 'sad love stories'

Everyone loves a good love story, and sometimes a sad one - The Notebook, anyone?  Recently, brands have been jumping on the trend of #sadlovestory, poking fun at sappy love stories with their own branded twist  Among the list include Cheers, IKEA Singapore, Ninja Van, the Republic of Singapore Navy, FamilyMart Malaysia, Singapore Grand Prix and Walch.  Agencies such as GERMS and PROTOCOL also jumped on the trend too!

Here is a list of #sadlovestories that the MARKETING-INTERACTIVE team has spotted. Which is your favourite story?



sadlovestory cheers

Clarke Quay


Entree Media

FamilyMart Malaysia

sadlovestory familymartmy

Great World


sadlovestory germs


IKEA Singapore

sadlovestory ikea