Marketers add a branded twist to 'sad love stories'
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Everyone loves a good love story, and sometimes a sad one - The Notebook, anyone? Recently, brands have been jumping on the trend of #sadlovestory, poking fun at sappy love stories with their own branded twist Among the list include Cheers, IKEA Singapore, Ninja Van, the Republic of Singapore Navy, FamilyMart Malaysia, Singapore Grand Prix and Walch. Agencies such as GERMS and PROTOCOL also jumped on the trend too!
Here is a list of #sadlovestories that the MARKETING-INTERACTIVE team has spotted. Which is your favourite story?
A*Star
Cheers
Clarke Quay
Entree Media
FamilyMart Malaysia
Great World
GERMS
IKEA Singapore
JET.AVE
Junction 8
Land Transport Authority (LTA)
Medicos
Ninja Van
Nomms
NTUC
Park Regis Singapore
Protocol
Public Libraries SG
Republic of Singapore Navy
Seedly
Singapore Grand Prix
Singpost Centre