Brands shower social media users with comedic relief amidst Klang Valley water disruption

Residents of Klang Valley were hit by a water disruption last week, with many taking to social media to vent their frustrations and question why the problem has been recurring annually, Bernama reported. According to Air Selangor, the water provider for Selangor, Kuala Lumpur and Putrajaya, water supply to 73.37% of the locations have been fully restored as at 6.30 am this morning, Bernama added.

While the issue has some what been resolved, brands in Malaysia could not resist the idea of trendjacking. Amidst the promotions surrounding its 9.9 Super Shopping Day, Shopee Malaysia shared a post on Facebook with the words "No water there? Get it at Shopee". 

"Let's order mineral water, wet wipes and disinfectant from Shopee," the post added. It had 4.8k reactions, 378 comments and 649 shares at the time of writing.

shopee water disruption 2020

GSCinemas also aimed to liven up the mood on social media with its memes. One of the memes showed a guy in wet clothes and dirt on his face lunging for a bottle of Spritzer. "Yes, we sell Spritzer [at] GSC. If you cannot find any water, come GSC buy lah," the post, which had 23k reactions, 1k comments and 3.2k shares at the time of writing, said.

gscinemas water disruption 1

That same day, it posted the iconic meme of Liam Neeson in the action movie Taken with the words "Hello, is there water in your house?" This meme garnered more attention from netizens, amassing 18k reactions, 2.7k shares and 981 comments at the time of writing. 

gscinemas water disruption 2

Movenpick Hotel and Convention Centre KLIA has also jumped in on the trend, telling consumers: "No supply? No worries." and that it has gallons.

movenpick water disruption

Seen any interesting trendjacking by brands? Share it with us at janicetan@marketing-interactive.com.

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