CASBAA has appointed Mark Lay to the newly created position of vice-president of CASBAA Singapore.
Reporting directly to the CEO, Lay (pictured) will promote the complete range of CASBAA’s products, services and events to relevant member companies and ensure that the association meets the members’ needs and expectations. As vice president, CASBAA Singapore, he will also maintain and expand relationships with assigned strategic and potential members and represent CASBAA in the increasingly important Singapore market.
Prior to his current appointment Lay most recently worked as a private investor at Lay Financial Singapore, and has had broadcast industry experience with previous roles at STAR TV and Discovery Channel Asia.
CASBAA CEO Christopher Slaughter said: “We are excited to welcome Lay to the CASBAA family and to represent the Association in Singapore.” He added that Lay’s “thorough knowledge and understanding of Asia’s multi-channel TV industry and successful track record in senior management will help CASBAA build its membership base and shape its future strategy.”
Lay added that it is indeed “great to be back in the pay television business” and that he is “looking forward to reconnecting with previous colleagues and clients along with forging strong connections with new players as well”.