Manulife offers free MTR rides to thank MPF supporters

Manulife is offering 18,000 free MTR rides in June to express its gratitude to people in Hong Kong for their long-term active participation in its MPF plan.

This campaign is part of Manulife’s year-long tradition of giving back to the community and follows earlier programmes such as "candies giveaway" and "free bus ride on route 6". 

Done in collaboration with Publicis Media, the “free MTR rides” campaign will take place on 8, 18, and 28 June, distributing 6,000 free domestic MTR rides via the MTR Mobile app on those days. 

A total of 18,000 free MTR rides for domestic journeys will be given out as a token of gratitude to the public. The initiative also aims to encourage citizens to stay attentive to and actively manage their retirement savings, walking hand-in-hand with Manulife MPF.

Manulife said it will continue to deepen the public’s understanding of MPF through various channels and constantly enhance its service experiences, working together with the community for a more secure retirement future.

Jeanie Ho, head of Hong Kong and Macau retirement, Manulife, said: “This year marks the 90th anniversary of Manulife’s pension management in Hong Kong. We are deeply honoured to have been working alongside people of Hong Kong to plan for the future. This 'free MTR rides' campaign is not only to give back to the public for their support, but also to highlight the importance of proactive management through a simple daily action.

"Just as people need to proactively claim their tickets on MTR mobile, retirement protection similarly requires early attention and timely action to seize opportunities. With the increasing popularity of the eMPF platform and digital tools, MPF management has become more convenient. We want to encourage citizens to utilise these tools to actively understand and manage their retirement savings," she added. 

Teresa Fung, chief media and business development manager, Hong Kong transport services, MTR Corporation, said: “We’re pleased to collaborate on a campaign that transforms everyday journeys into rewarding experiences. By promoting the giveaway into the MTR Mobile platform, we’re able to engage passengers at scale while enhancing their daily commute with a simple, seamless digital experience."

Yvonne Lau, head of affiliate wealth and retirement marketing, Asia, Manulife, said: “We chose the theme ‘A shared MPF journey with Hong Kong people’ to highlight that retirement planning is a collective journey shaped by simple, everyday actions. By bringing this shared experience to life, the campaign aims to make MPF more relatable and relevant to the public, while helping the community recognise that managing MPF has become more convenient than ever through digital tools and the eMPF platform.  It also encourages individuals to take a more active role in planning and securing their financial future.”

”Giving back to the community has always been important to us. The ‘Free MTR rides’ campaign continues that journey, building on earlier initiatives such as the ‘candies giveaway’ and ‘free no. 6 bus ride day’, and expresses our gratitude for the public’s continued trust and support, as reflected in Manulife being voted the ‘People’s choice’ for the eighth consecutive year.“

Shirley Chan, managing director of JCDecaux Transport Hong Kong and Macau, said: “We are thrilled to celebrate Manulife 'Hong Kong’s people’s choice' campaign with our first-ever free MTR rides distribution initiative on MTR* advertising. Through the strategic integration of our high-impact media formats – including dynamic digital panels, fully themed in-train media and strategic wall posters – this campaign showcases the effectiveness of O2O marketing in Hong Kong."

"It not only delivers massive reach, but also creates a highly engaging, passenger-centric experience throughout the entire commuter journey. We sincerely thank our valued client, Manulife, and our advertising agency partner, Publicis, for their strong support of MTR* advertising and their unwavering trust in JCDecaux Transport," Chan added. 

Enders Liu, group business director, Publicis Media, said: "This campaign is a great example of how strong media strategy and collaboration can unlock impactful solutions at scale. By leveraging high-reach transit media and a time-sensitive mechanic, we successfully created urgency, drove traffic into MTR Mobile, and delivered meaningful brand engagement.”

MARKETING-INTERACTIVE has reached out to Manulife for more information. 

Don’t miss: Manulife HK and Mind HK team up to empower sustained health and wellbeing

Back in April, Manulife Hong Kong expanded its long‑standing partnership with its strategic charity partner Mind HK, with the establishment of a new in-person wellbeing consultation hub in Mong Kok, providing free one-on-one mental health consultations for adults in response to the community’s growing demand for accessible mental health support.

Each session lasts approximately 45 minutes and is conducted by Mind HK's trained iACT wellbeing practitioners for individuals in need. These sessions are designed to help participants better understand their mental health status and emotional needs. Following the consultation, the sellbeing practitioner may recommend community resources or, where appropriate, refer participants to low-intensity psychological interventions for further follow-up.

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