Manulife Malaysia has launched a month-long “Bring Art to Life” challenge, inviting passers-by to strike creative poses alongside its recently-unveiled art wall and post pictures of them on social media.
The contest, which runs until 2 August 2019, will be held on Manulife Malaysia Facebook and Instagram accounts. The company will be rewarding 10 selected participants with the most creative photo and caption with prizes, including Manulife Malaysia’s customised Touch ‘N’ Go Cards.
In a statement to A+M, a spokesperson said that the “Bring Art to Life” challenge is a simple, interactive and fun way to get people to pose and share their thoughts about Manulife Malaysia. It aims to be a way for Malaysians to get to know more about Manulife Malaysia and follow its social media channels.
The challenge targets social media enthusiasts that have “a passion for putting creative, yet simple spins on art”, said the company. “This also mirrors the overarching brand image Manulife Malaysia is driving this year – to make lives simpler and relatable to everyone, from every walk of life.”
Last month, Manulife Malaysia dedicated its out-of-home advertising asset at the Muzium Negara MRT Station to local artists. Starting with Malaysian illustrator Emila Yusof, the company is showcasing different artwork every six months by collaborating with budding local artists. According to the company, Yusof’s painting is amidst a backdrop featuring a typical kampung setting, depicting local heritage and culture, which is reflective of Muzium Negara.
While the aim of the move is to make a difference to the local art community and bring dreams to life, the Manulife Malaysia spokesperson told A+M that it has also seen a lot more engagement from people, especially on social media. “Since the launch, we have been receiving queries about the art wall and Emila Yusof, the artist that collaborated with us, not forgetting the positive sentiments that our internal and external stakeholders have echoed too. If brand awareness and visibility are the measures of our ROI – we are definitely on the right track,” added the company.