Manulife Hong Kong releases easy home workout to shake up quarantines
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Although Hong Kong’s fitness centres and sports grounds are closed during the COVID-19 pandemic, a lot of people are choosing to exercise at home to stay active. To promote a healthy and active lifestyle, Manulife Hong Kong has launched a campaign encouraging people to exercise.
Manulife has rolled out a six-minute video, the first of the series consisting of 12 videos, on its health and wellness platform, ManulifeMOVE, and YouTube, showcasing various home workout exercises performed by health and wellness trainers. The exercises have been designed based on regular fitness routines but customised to make them easy for everyone.
amp;feature=emb_logo“The internet already has a bunch of home workout exercises. Why do we need more? Because we think no one should be alienated to benefit from this. It should be for everyone, and that’s why hardcore exercises won’t be our focus,” said Jeffry Gamble, chief creative officer at McGarryBowen Greater China.
The video is part of the campaign – “100 Million Steps Challenge” – which aims to reward members of ManulifeMOVE who achieve an average of 7,000 steps a day during the promotion period.
“As a health and wellness expert, Manulife Hong Kong is keen to engage our customers with healthy and fun activities. In this difficult time, we want to extend our effort to inspire people to keep moving,” said Isabella Lau, chief customer officer of Manulife Hong Kong.
Credits
Client Manulife Hong Kong
Agency McGarryBowen Hong Kong
CEO Simone Tam
CCO Jeffry Gamble
Senior art director Mus Zainal
Senior art director Matthew Kwok
Producer Christy Leung
Business director Anna Wong
Associate account director Kaylis Cheng
Senior account manager Maria Bien
Senior account executive Vanessa Luk
Account executive Sharon Ling
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