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Mannings shows off interactive 3D TV for CNY live greetings

Continuing along similar lines to the theme of its “Caring More” Christmas campaign, Mannings has brought Chinese New Year well-wishes into the real world with the setup of outdoor interactive 3D TV. The aim is to encourage people to express their feelings to loved ones during Chinese New Year by creating live interactive 3D greetings.

Located at Foo Ming Street Tram Station, Causeway Bay, the interactive 3D TV provides on-site 3D viewing experiences without the need of 3D glasses. Starting today until 14 February, by scanning the QR code, members of the public can take or upload photos to the interactive 3D TV on the spot. They can then see themselves together with the Mannings Cat mascot in lifelike dimensions. On the 3D TV, Mannings Cat will also present information on rituals and customs of celebrating Chinese New Year.  

In addition to the centrepiece out-of-home panel, Mannings’ Chinese New Year “Care More” campaign also includes larger scale integration with other OOH tram shelters advertisements, thematic TVCs, print ads, social media activities as well as in-store POPs, coupons, giveaways, and Facebook photo templates with motion backgrounds, aiming to enable people to turn caring into action during Chinese New Year.

Yvonne Tang, director of sales and marketing, Mannings Hong Kong and Macau, said, “On top of saying ‘Kung Hei Fat Choi’ in the traditional way, we really want to show that we care to bring people closer together and exchange CNY greetings face-to-face. By offering the opportunity for the general public to co-star with Mannings Cat with glasses-free 3D effect on the interactive 3D TV, we care to treat people like a superstar as well.”

 

Credits:

Client: Mannings Hong Kong & Macau
Director, sales and marketing: Yvonne Tang
Head of branding, sales and marketing: Benny Ko
Senior brand manager, sales and marketing: Helen Cheung
Assistant brand manager, sales and marketing: Calida Fok,
Senior marketing officer, sales and marketing: Yannie Wong,
Senior marketing officer, sales and marketing: Regine Tang

Thematic: DDB Group Hong Kong
Managing director and chief creative officer: Keith Ho,
Managing director: Irene Tsui,
Executive creative director: Almon Lam
Growth director: Noc Choi
Creative team: Paul Yu, Tommy Chung, Quinn Chan, Kuchi Ku, Chris Cheuk
Account management team: Gloria Fung, Keefe Ho, Regen Lee
Head of broadcast: Annie Tong
Head of studio: B Ng
Visualizers and computer artists: Cheng King Kong, John Chan, Nelson Fung

Consumer activation: Metta Communications
Brand designer and CEO: Andrew Lee
Account management team: Nog Li, Yvonne Ng
Creative team: Chris Leung, Joanne Cheng, Ronald Chong, Phyllis Lai

 

 

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