Fidelity International, a fund management company, has selected manghamgaxiola mcgarrybowen as its creative agency.
As Fidelity’s creative partner, manghamgaxiola mcgarrybowen will develop brand and product campaigns targeting consumers and financial intermediaries across Southeast Asia. The win comes on the back of its recent win of Expedia Southeast Asia. The partnership is an ongoing one and Dentsu declined to comment further.
Stephen Mangham (pictured), partner at manghamgaxiola mcgarrybowen, said, “With our collective experience in driving creative work for multinational brands – especially in the financial sector- we look forward to demonstrating even more innovative and creative client solutions for them.”
Fidelity has offices based in major cities in Asia Pacific such as Beijing, Hong Kong, Seoul, Singapore, Sydney and Tokyo. Last year, it appointed Mariko Sanchanta to head its Asia Pacific corporate communications initiatives.