Barclays Premier League Champions, Manchester City Football Club has partnered up with Dashing, a Malaysian male grooming brand. As part of the two-year deal, Dashing will become City’s official personal male care partner in Malaysia.
Under the terms of the partnership, Dashing has acquired wide-ranging licensing rights to use the Club's crest and player imagery in national TV marketing and social media campaigns. The campaign titled "DASHINGgoesMANCITY" which was recently launched will run until February 2015.
Dashing customers will also be in with the chance to win a series of all-expense paid trips to Manchester to watch Manuel Pellegrini’s men in action, live at the Etihad Stadium.
Chief business officer for Manchester City, Tom Glick, said: “Dashing is a major player in the Malaysian body and skin care market, which has gone on to become one of the nation’s leading brands. Having built up a long and trusted reputation among the millions of young men in the region who also love football, Dashing is the perfect fit for Manchester City."