It seems Malaysians are more alike than not.
GfK’s Roper Report Worldwide has revealed that Malaysians engage most in these top 3 activities: reading the newspapers, listening to music and shopping for groceries.
The consumer trend study conducted from January to February 2013 reported that four out of five Malaysians claim to read the newspaper weekly or more.
“Around 82 percent of respondents from Malaysia read newspapers on a weekly basis as compared to the Asia Pacific average of only 62 percent, and an even lower global average of 59 percent,” highlighted Selinna Chin, managing director for GfK in Malaysia.
Listening to music came in second with 63 percent and shopping for groceries at a close 56 percent of Malaysians.
The results were polled from over 40,000 consumers aged 15+ across 28 countries, including 11 from Asia Pacific: Australia, China, India, Indonesia, Japan, South Korea, Taiwan, Thailand and the latest additions of Singapore, Malaysia and Vietnam.
Approximately 1,500 respondents per market were surveyed on their attitudes, behaviours and values across a range of topics.
GfK is one of the world’s largest research industries and the publisher of Roper Reports Worldwide, an annual consumer trend study.