Malaysians spend longest time on apps in SEA
Social networking website Facebook has emerged as the top engaging smartphone app in Malaysia, according to Nielsen’s Informate Mobile Insights. Apart from that, smartphone owners in Malaysia spend average 66 minutes on apps, compared to average 40mins in Thailand, Philippines and Indonesia. Director of Nielsen’s telecom and technology practice in Southeast Asia, North Asia and Pacific, said, “Smartphone users in Asia are highly engaged in apps usage, and the app user base in Asia is growing rapidly, presenting huge opportunities for brand marketers to leverage apps to build lasting connections with consumers.”
Monash learns a new name
The Ministry of Education Malaysia has approved Monash University Sunway’s new name Monash University Malaysia, after almost 15 years of operating in the country. The change, said the university is a positive move that benefits it in terms of attracting students in the region. “Our name change is timely and significant, in that it’s a recognition that we are contributing to Malaysia through research, education and community engagement, and playing our part in helping the nation reach its goals,” said pro-vice chancellor and president, Professor Helen Bartlett.
Ricoh smashes with Delbonis
Tennis player Federico Delbonis made a special appearance at the recent ATP Tour Malaysian Open and to promote Ricoh’s new communication items. He was challenged to a game of “Speed Serve”, a game which reflects Ricoh’s efficiency and effectiveness in revolutionising paper to the digital platform. Every RM1 contributed by participating guests for two attempts at the challenge was channelled towards efforts to rehabilitate mangroves by the Malaysian Nature’s Society (MNS).